There are 5 online marketing trends noted in 2016: video marketing, mobile marketing, content marketing, marketing automation, and social influencer marketing.
Video marketing: video marketing helps convey product information, reputation and image of the company which becomes more professional as well as increase the level of customers’ favorite. Besides, online marketing is shared easily on online channels such as email, blogs, or Facebook.
A recent study launched shows that 96% of people watching the video will click on the link to the sales page, 80% of customers will remember the message after viewing the video and 46 % will decide to purchase the products later.
Along with video marketing, mobile marketing is expected to develop quickly in the next time. Currently, according to the statistics, more than 40 million people access the Internet from mobile phones. Ordering and going shopping via smartphones are growing strongly. That is why Google and Facebook continuously invest in order to maximize the experience and development of user-friendly applications on mobile devices. Through this tool, businesses can fully implement the policy of customer care, doing market research, and checking the level of effectiveness of marketing campaigns.
The 3rd trend will develop in 2016 is content marketing. The companies need a comprehensive strategic approach to the market with content which have a high impact. By conveying to customers suitable content at the right time in the buying cycle, enterprises can accelerate the sales process. A good content will relieve the concerns of customers and accelerate the process of buying.
Marketing automation is the 4th trends selected. Marketing automation is not selling products but nurture the customers. By enticing number of website visitors, businesses can convert them into potential customers and real customers.
Social influencer marketing – exploiting the power of the social influencers to target customers- will also be used in business next time. This approach helps to increase interaction and trust of customers for products of enterprises. With Social influencer marketing, companies do not need big budgets that can still exploit with specific plan. The companies should know how to perform and choose the right person matching with campaign.
With above trends, online marketing will be fully exploited in the future by businesses. But first, companies must invest in building website with beautiful interface, implementation of marketing and sales support 24/7. Besides, the company also increases the interaction and access to attract and retain customers.