This is a factor that business owners need to consider carefully. There are many forms of competitors such as : direct competitors, indirect competitors , replace products,…Competitors with the same products and service will have strategies, programs to attract customers ,it certainly create an obstacle for our business.
If price of materials and supplies is high , company need to define product’s price high too. Thus, suppliers play an important role affecting to marketing activity of company. Suppliers need to be selected carefully according to reliability about quality of materials
This is the most important factor that can decide the success or failure of enterprises. Companies need to research demand of customers to satisfy them. The trust and satisfaction of customers is motivation for companies to develop…
- Direct Public
The public can affect positively and negatively to enterprises. Positive public can have interest and give good reflections to companies .On contrary, negative public will cause troubles by boycotting, backbite, smear ..All of them can seriously affect to the company’s image
- Credit organizations
This is an important source of finance for companies to invest and develop. Almost companies can not skip the help of these organizations in doing business. However, if the credit interest rises , companies need to pay a big money to have finance for production
- Marketing service organization
These organizations will help companies to have suitable marketing g strategies and give orientations .Marketing is a very essential activity in business. Therefore, the role and effect of marketing service organizations is very large. They also help to find the potential marketplace for products of companies!