In early 2015, Microsoft did not get very much attention. But at the end of 2015, more people have started using Xbox One, Office 365, Windows 10 and Surface tablet lines.
This proves Microsoft has partly succeeded in their wake. Shares of the company are expected to increase by 30% by mid 2017. Even investment bank Goldman Sachs has praised Microsoft’s prospects.
The reason for this success is quite clear: Microsoft creates products that users want and enjoy using, from Xbox to Windows. But things are not so simple, they also need to complete a lot of things.
Windows 10 is the synthesis of the best features in Windows 7 and 8. It is not perfect, but it will be updated soon, and now there have about 120 million computers installed this operating system. Generally, Microsoft has completed Windows 8 – assessed quite bad, and they succeeded.
Microsoft’s gaming machine, Xbox One has caused Sony’s PlayStation 4 to hedge. This happens when they announced Xbox One did not necessarily have the Kinect sensor. This gaming machine, which runs on the Windows 10 operating system is also a point worthy of praise.
Office 365 platform in the cloud has useful on other operating systems. Earlier this year, Microsoft has drawn attention when launching Outlook for iPhone. Since then, the company has launched many small apps across different operating system platforms. This is an area completely different from other traditional businesses of Microsoft, but it is effective as more and more people use the company’s services.
About enterprise segment, Microsoft continues to introduce Azure cloud platform for software developers, enabling them to use tools and programming languages they want, such as the Linux or Docker platform.
Finally, Microsoft also realized that users were not really interested in the vision or the ability to control platform of the company, they just wanted something cool and useful.
However, Microsoft has still been left behind by many competitors in different sectors.
Windows 10 attracted many users, but that number was nothing compared with Windows 7 – the most widely used operating system in the world. The problem now is Android has become the most popular mobile operating system, making computer sales be slowed down and show no signs of recovery. If Microsoft has a place in the smartphone market, it will be not a big problem. Although Microsoft’s Surface line is quite successful this year, they still have a big gap compared to Apple and Android, including phone and tablet area.
Windows 10 being upgraded freely from Windows 7 or 8 will not bring revenue for Microsoft. Moreover, the success of Office 365 will make the other Office products, which are sold in pack gradually be eliminated. Although Office 365 brings more revenue for them (through paid monthly or annually), but will take some time for Microsoft to get the money.
Microsoft’s cloud computing platform Azure is very successful, but it is still behind Amazon Web Services in many aspects, including revenue. Even sales of Xbox One are far behind Sony’s PlayStation 4.
After all, Microsoft has corrected many mistakes, but they still need to improve many things to dominate the world once more.